How much funding can I get from Market Readiness Assistance (MRA)?

The Market Readiness Assistance (MRA) provides Up to 50% funding support, capped at S$100,000 per company per new overseas market. Up to 50% of eligible costs for local SMEs

Which agency administers the Market Readiness Assistance (MRA)?

The Market Readiness Assistance (MRA) is administered by Enterprise Singapore. You can contact them at enquiry@enterprisesg.gov.sg or +65 6898 1800.

Market Readiness Assistance (MRA) Guide

Overview

The Market Readiness Assistance (MRA) Grant from Enterprise Singapore helps Singapore companies expand into new overseas markets by defraying costs for overseas market promotion, business development, and market set-up. MRA supports companies in taking their first steps into a new market by reducing the financial risks associated with international expansion.

Support Details

Support Rate

Up to 50% of eligible costs for local SMEs

Cap

S$100,000 per company per new overseas market

Support Levels & Internal Caps by Pillar

Overall Support

Support Rate: Up to 50% of eligible costs for local SMEs

Grant Cap per New Market: S$100,000 per company per new overseas market

Pillar	Max Grantable Amount
Overseas Market Promotion	S$20,000
Overseas Business Development	S$50,000
Overseas Market Set-Up	S$30,000

Note: These are maximum amounts within each pillar for a single new market. Each application must cover only one activity in a single overseas market.

Supportable Activities / Scopes

Support is available under three main pillars with specific eligible activities

Overseas Market Promotion

Max: S$20,000

Marketing / PR campaigns (digital & offline)

Roadshows, pop-up stores, in-store promotions

Trade fairs (virtual or physical)

Collaterals, booth design & construction, promotional collaterals

Post-event analytics

Overseas Business Development

Max: S$50,000

Identification of overseas partners / distributors / agents / joint ventures

Outsourced in-market business development / business matching

Market entry support & advisory

Product & in-market training, consultations

Overseas Market Set-Up

Max: S$30,000

Legal / regulatory / documentation expenses (e.g. incorporation, licenses, tax advisory, IP)

Foreign entity setup, in-market staff, office rental for marketing presence

Trade compliance, advisory, legal structuring

Special Note: For physical trade fairs, booth space is capped (e.g. 36 m²) for funded booths.

Project Duration & Scope

Projects are normally capped at 12 months in duration. Each application must cover only one activity in a single overseas market.

Eligibility Criteria

Registered and operating in Singapore
At least 30% local equity/shareholding (directly or indirectly)
New to the target overseas market - The company's annual sales in that overseas country must not have exceeded S$100,000 in any of the preceding 3 years
Group annual sales turnover ≤ S$100 million, OR Group employment size ≤ 200 employees
No retrospective applications - The project must not have commenced, contracts signed, or payments made before grant approval (except for certain trade fair cases)
No conflict of interest / unrelated consultants - The vendor or consultant must not be a related party to the applicant
Activities must be outsourced - MRA supports third-party costs. If your company already has internal capability to perform a function, that component may be disallowed

Application Process

Choose the target overseas market - Ensure it qualifies as 'new' (sales in that market ≤ S$100,000 in past 3 years)

Determine scope and activity - Select one pillar/activity for that market, identify a suitable third-party vendor or service provider

Obtain quotations/proposals - Scope of services, deliverables, cost breakdown addressed to your corporate name as per ACRA BizFile

Prepare supporting documents - Latest 3 years' financial statements, corporate group structure, ACRA BizFile, shareholder/director info

Submit application via Business Grants Portal (BGP) - Use CorpPass login, fill in project details, submit before project start

Project execution & claim submission - Carry out approved project within stipulated period, keep all documentation, submit claims via BGP

Disbursement - Once claims are approved, funds are reimbursed to company's bank account

Processing Time

4-6 weeks for approval

Project Duration & Completion

Projects are normally capped at 12 months in duration. Each application must cover only one activity in a single overseas market.

Common Reasons for Rejection

Project or payments commenced before grant approval (retrospective application)

Weak or unclear proposal with no measurable deliverables

Vendor or consultant is related party → conflict of interest

Incomplete or missing documentation: quotations, proof of payment, deliverables

Major scope deviation without prior change request

Choosing activities your company already has internal capability for

Exceeding cap limits of pillars or overall cap

Failure to submit claim within deadline

Misuse of grant fund (applying for ineligible costs)

Best Practices for a Successful Application

Be very clear on which market you are targeting and confirm it qualifies as 'new'

Pick one pillar/activity per market and stick to a focused scope

Use reliable, third-party vendors and get multiple quotations

Maintain clean documentation: invoices, receipts, deliverables, progress reports, proof of payment

Submit your application before signing or paying vendors

Incorporate milestones and monitor progress carefully (so you don't overrun timelines)

Engage an auditor early so that the final claim is smoother

Be aware of connected enterprises and how that affects the S$100,000 cap

Use PayNow Corporate / GIRO setup to speed up disbursement

Additional Information

MRA supports various market expansion activities including market research, business matching, and overseas market development. **Important Notes:** • Entities with very similar registration details may be treated as 'connected enterprises' and thus share the same grant cap • MRA does not support non-profit organisations, societies, or government subsidiaries whose main objective is not generating overseas revenue • For physical trade fairs, booth space is capped (e.g. 36 m²) for funded booths

Contact Information

Official Website

Email: [email protected]

Phone: +65 6898 1800

Frequently Asked Questions

Registered and operating in Singapore. At least 30% local equity/shareholding (directly or indirectly). New to the target overseas market - The company's annual sales in that overseas country must not have exceeded S$100,000 in any of the preceding 3 years. Group annual sales turnover ≤ S$100 million, OR Group employment size ≤ 200 employees. No retrospective applications - The project must not have commenced, contracts signed, or payments made before grant approval (except for certain trade fair cases).

Choose the target overseas market - Ensure it qualifies as 'new' (sales in that market ≤ S$100,000 in past 3 years). Determine scope and activity - Select one pillar/activity for that market, identify a suitable third-party vendor or service provider. Obtain quotations/proposals - Scope of services, deliverables, cost breakdown addressed to your corporate name as per ACRA BizFile. Prepare supporting documents - Latest 3 years' financial statements, corporate group structure, ACRA BizFile, shareholder/director info. Submit application via Business Grants Portal (BGP) - Use CorpPass login, fill in project details, submit before project start. Project execution & claim submission - Carry out approved project within stipulated period, keep all documentation, submit claims via BGP. Disbursement - Once claims are approved, funds are reimbursed to company's bank account. Visit the official portal at https://www.enterprisesg.gov.sg

Where Volty fits

For businesses that answer customers on WhatsApp

Volty is Voltade's WhatsApp AI agent builder. A business trains its own agent on its SOPs, products and brand voice, and the agent answers enquiries on the business's own WhatsApp number, then takes the booking, logs the order or updates the record in the tools the business already runs. Volty starts at S$199 a month on the Plus plan, with unlimited seats. Volty is sold under Voltade AI Solutions, a PSG Pre-Approved Solution, so eligible Singapore SMEs can receive up to 50% PSG support on it. Talk to Volty to start a 7-day trial: Volty interviews your team and drafts its own instructions, and you read them before anything is live.

Talk to Volty

Market Readiness Assistance (MRA)