# WhatsApp restricted or low quality rating: what to do in Voltade > Meta rates every WhatsApp number Green, Yellow or Red on the last seven days of messages. Here is how to read that rating and act on it in Voltade. Your WhatsApp messages fail with error 131049 or stop delivering. Your account is not banned. Here is what a low quality rating means and what to do about it in Voltade. 2 min read Updated 10 Sep 2026 1 - Go to Settings > Channels > WhatsApp and confirm the channel still shows Connected. A low quality rating does not disconnect your channel. 2 - Open Meta WhatsApp Manager > Phone numbers and read the Quality rating column. 3 - Meta shows one of three ratings: Green for high quality, Yellow for medium, Red for low. Hover the rating to see the reasons customers gave when they blocked your number. Meta discontinued the Flagged and Restricted phone-number statuses on 7 October 2025. A number that is sending is either connected or it is not, and the quality rating is a separate signal from your messaging limit. ### 1. Pause your broadcasts If you have active broadcast campaigns in Voltade, pause them. Volume against an audience that is blocking you is what moves the rating. ### 2. Turn off proactive messaging If your AI agent or automation starts conversations rather than replying to them, turn that off for now. Reply-based automation can stay on. ### 3. Review your recent broadcasts In Voltade, open your broadcast history and check three things: - Which campaigns had low read and reply rates - Which campaigns went to contacts who had not messaged you recently - Which templates repeated the same message to the same contacts The quality rating is calculated from the messages your customers received over the past seven days, so it moves as that window moves. Meta publishes no recovery period, and no duration for any penalty tied to a low rating. What Meta does publish is the messaging limit, which is separate. Limits sit on the business portfolio and are shared by every phone number in it: 2,000, 10,000, 100,000 and Unlimited unique customers in a moving 24-hour period. A portfolio moves up one level within six hours when it is sending high-quality messages and has used at least half its current limit in the last seven days. Error 131049 reads "This message was not delivered to maintain healthy ecosystem engagement." It is not an account penalty. It is the per-user marketing template limit: Meta caps how many marketing templates one WhatsApp user receives in a period when that person is less likely to read them, based on their recent read rate and how full their inbox is. The cap adapts per recipient. Meta's instruction is to wait at least 24 hours before resending a marketing template to a contact who has hit their limit. Retrying inside that window makes it worse: repeated attempts can make delivery to that contact unavailable for a further 24 hours. 1 - Start with small batches of 50 to 100 contacts rather than your full list. 2 - Increase volume gradually over the following weeks. 3 - Check the quality rating in Meta WhatsApp Manager each day. 4 - Watch delivery rates. If error 131049 returns in volume, pause and review the template. Read our longer guide for prevention, the common mistakes and the recovery steps in detail: WhatsApp account restricted: quality rating issues Was this article helpful? ## Related Articles Messaging WhatsApp Business verified but cannot send: fix it in VoltadeYou completed Meta Business Verification, but messages from Voltade still fail. Verification is a prerequisite, but several other pieces need to be in place before Voltade can actually send messages. · Messaging WhatsApp account restricted: what a Yellow or Red quality rating meansYour WhatsApp Business account is not banned, but messages are not reaching customers. Meta rates every business number on the last seven days of messaging, and a low rating changes what you can send. · Messaging Some contacts cannot read your WhatsApp messagesYou're sending messages through WhatsApp Business, and most contacts receive them fine, but some contacts report they can't see your messages. The messages show as sent on your end, but the recipient sees nothing or gets a "message unavailable" notice. On this page Quick Links Contact Support WhatsApp Diagnostic Tool Back to Help Centre ## Links - [WhatsApp account restricted: quality rating issues](https://voltade.com/sg/help-centre/whatsapp-account-restricted-quality-rating) - [MessagingWhatsApp Business verified but cannot send: fix it in VoltadeYou completed Meta Business Verification, but messages from Voltade still fail. Verification is a prerequisite, but several other pieces need to be in place before Voltade can actually send messages.](https://voltade.com/sg/help-centre/envoy-whatsapp-verified-cant-send) - [MessagingSome contacts cannot read your WhatsApp messagesYou're sending messages through WhatsApp Business, and most contacts receive them fine, but some contacts report they can't see your messages. The messages show as sent on your end, but the recipient sees nothing or gets a "message unavailable" notice.](https://voltade.com/sg/help-centre/whatsapp-contacts-cant-read-messages) - [Contact Support](https://voltade.com/sg/contact) - [WhatsApp Diagnostic Tool](https://voltade.com/sg/learn/whatsapp/diagnostic) - [Back to Help Centre](https://voltade.com/sg/help-centre)