# Market Readiness Assistance (MRA) > Market Readiness Assistance (MRA) offers up to 50% for Singapore businesses, capped at S$100,000 per company per new overseas market. Max Support Up to 50% Cap S$100,000 per company per new overseas market ### On This Page ## Overview The Market Readiness Assistance (MRA) Grant from Enterprise Singapore helps Singapore companies expand into new overseas markets by defraying costs for overseas market promotion, business development, and market set-up. MRA supports companies in taking their first steps into a new market by reducing the financial risks associated with international expansion. ## Support Details #### Support Rate Up to 50% of eligible costs for local SMEs #### Cap S$100,000 per company per new overseas market ### Support Levels & Internal Caps by Pillar #### Overall Support Support Rate: Up to 50% of eligible costs for local SMEs Grant Cap per New Market: S$100,000 per company per new overseas market | Pillar | Max Grantable Amount | | --- | --- | | Overseas Market Promotion | S$20,000 | | Overseas Business Development | S$50,000 | | Overseas Market Set-Up | S$30,000 | Note: These are maximum amounts within each pillar for a single new market. Each application must cover only one activity in a single overseas market. ### Supportable Activities / Scopes Support is available under three main pillars with specific eligible activities #### Overseas Market Promotion Max: S$20,000 Marketing / PR campaigns (digital & offline) Roadshows, pop-up stores, in-store promotions Trade fairs (virtual or physical) Collaterals, booth design & construction, promotional collaterals Post-event analytics #### Overseas Business Development Max: S$50,000 Identification of overseas partners / distributors / agents / joint ventures Outsourced in-market business development / business matching Market entry support & advisory Product & in-market training, consultations #### Overseas Market Set-Up Max: S$30,000 Legal / regulatory / documentation expenses (e.g. incorporation, licenses, tax advisory, IP) Foreign entity setup, in-market staff, office rental for marketing presence Trade compliance, advisory, legal structuring Special Note: For physical trade fairs, booth space is capped (e.g. 36 m²) for funded booths. ### Project Duration & Scope Projects are normally capped at 12 months in duration. Each application must cover only one activity in a single overseas market. ## Eligibility Criteria - Registered and operating in Singapore - At least 30% local equity/shareholding (directly or indirectly) - New to the target overseas market - The company's annual sales in that overseas country must not have exceeded S$100,000 in any of the preceding 3 years - Group annual sales turnover ≤ S$100 million, OR Group employment size ≤ 200 employees - No retrospective applications - The project must not have commenced, contracts signed, or payments made before grant approval (except for certain trade fair cases) - No conflict of interest / unrelated consultants - The vendor or consultant must not be a related party to the applicant - Activities must be outsourced - MRA supports third-party costs. If your company already has internal capability to perform a function, that component may be disallowed ### Application Process 1 Choose the target overseas market - Ensure it qualifies as 'new' (sales in that market ≤ S$100,000 in past 3 years) 2 Determine scope and activity - Select one pillar/activity for that market, identify a suitable third-party vendor or service provider 3 Obtain quotations/proposals - Scope of services, deliverables, cost breakdown addressed to your corporate name as per ACRA BizFile 4 Prepare supporting documents - Latest 3 years' financial statements, corporate group structure, ACRA BizFile, shareholder/director info 5 Submit application via Business Grants Portal (BGP) - Use CorpPass login, fill in project details, submit before project start 6 Project execution & claim submission - Carry out approved project within stipulated period, keep all documentation, submit claims via BGP 7 Disbursement - Once claims are approved, funds are reimbursed to company's bank account #### Processing Time 4-6 weeks for approval ### Project Duration & Completion Projects are normally capped at 12 months in duration. Each application must cover only one activity in a single overseas market. ### Common Reasons for Rejection Project or payments commenced before grant approval (retrospective application) Weak or unclear proposal with no measurable deliverables Vendor or consultant is related party → conflict of interest Incomplete or missing documentation: quotations, proof of payment, deliverables Major scope deviation without prior change request Choosing activities your company already has internal capability for Exceeding cap limits of pillars or overall cap Failure to submit claim within deadline Misuse of grant fund (applying for ineligible costs) ### Best Practices for a Successful Application Be very clear on which market you are targeting and confirm it qualifies as 'new' Pick one pillar/activity per market and stick to a focused scope Use reliable, third-party vendors and get multiple quotations Maintain clean documentation: invoices, receipts, deliverables, progress reports, proof of payment Submit your application before signing or paying vendors Incorporate milestones and monitor progress carefully (so you don't overrun timelines) Engage an auditor early so that the final claim is smoother Be aware of connected enterprises and how that affects the S$100,000 cap Use PayNow Corporate / GIRO setup to speed up disbursement ### Additional Information MRA supports various market expansion activities including market research, business matching, and overseas market development. **Important Notes:** • Entities with very similar registration details may be treated as 'connected enterprises' and thus share the same grant cap • MRA does not support non-profit organisations, societies, or government subsidiaries whose main objective is not generating overseas revenue • For physical trade fairs, booth space is capped (e.g. 36 m²) for funded booths ## Contact Information Official Website Email: enquiry@enterprisesg.gov.sg Phone: +65 6898 1800 ## Frequently Asked Questions The Market Readiness Assistance (MRA) Grant from Enterprise Singapore helps Singapore companies expand into new overseas markets by defraying costs for overseas market promotion, business development, and market set-up. Registered and operating in Singapore. At least 30% local equity/shareholding (directly or indirectly). New to the target overseas market - The company's annual sales in that overseas country must not have exceeded S$100,000 in any of the preceding 3 years. Group annual sales turnover ≤ S$100 million, OR Group employment size ≤ 200 employees. No retrospective applications - The project must not have commenced, contracts signed, or payments made before grant approval (except for certain trade fair cases). The Market Readiness Assistance (MRA) provides Up to 50% funding support, capped at S$100,000 per company per new overseas market. Up to 50% of eligible costs for local SMEs Choose the target overseas market - Ensure it qualifies as 'new' (sales in that market ≤ S$100,000 in past 3 years). Determine scope and activity - Select one pillar/activity for that market, identify a suitable third-party vendor or service provider. Obtain quotations/proposals - Scope of services, deliverables, cost breakdown addressed to your corporate name as per ACRA BizFile. Prepare supporting documents - Latest 3 years' financial statements, corporate group structure, ACRA BizFile, shareholder/director info. Submit application via Business Grants Portal (BGP) - Use CorpPass login, fill in project details, submit before project start. Project execution & claim submission - Carry out approved project within stipulated period, keep all documentation, submit claims via BGP. Disbursement - Once claims are approved, funds are reimbursed to company's bank account. Visit the official portal at https://www.enterprisesg.gov.sg The Market Readiness Assistance (MRA) is administered by Enterprise Singapore. You can contact them at enquiry@enterprisesg.gov.sg or +65 6898 1800. Where Volty fits ## For businesses that answer customers on WhatsApp Volty is Voltade's WhatsApp AI agent builder. A business trains its own agent on its SOPs, products and brand voice, and the agent answers enquiries on the business's own WhatsApp number, then takes the booking, logs the order or updates the record in the tools the business already runs. Volty starts at S$199 a month on the Plus plan, with unlimited seats. Volty is sold under Voltade AI Solutions, a PSG Pre-Approved Solution, so eligible Singapore SMEs can receive up to 50% PSG support on it. Talk to Volty to start a 7-day trial: Volty interviews your team and drafts its own instructions, and you read them before anything is live. Talk to Volty ## Other Relevant Grants Explore additional funding opportunities that might complement this grant A*STAR / AI Singapore – T-Up · Up to 70% for SMEs, 30% for LLEs support, S$250,000 per project · Enterprise Compute Initiative (ECI) · Up to S$555,000 total support support, S$150,000 consulting cap, companies co-pay 30% · Energy Efficiency Grant (EEG) · Up to 70% for SMEs, 30% for non-SMEs support, S$30,000 (Base Tier), S$350,000 (Advanced Tier) ## Links - [A*STAR / AI Singapore – T-UpUp to 70% for SMEs, 30% for LLEs support, S$250,000 per project](https://voltade.com/sg/grants/t-up-grant) - [Enterprise Compute Initiative (ECI)Up to S$555,000 total support support, S$150,000 consulting cap, companies co-pay 30%](https://voltade.com/sg/grants/eci-grant) - [Energy Efficiency Grant (EEG)Up to 70% for SMEs, 30% for non-SMEs support, S$30,000 (Base Tier), S$350,000 (Advanced Tier)](https://voltade.com/sg/grants/eeg-grant)