# Digital Leaders Programme (DLP) > Digital Leaders Programme (DLP) offers up to S$200,000 over 2 years for Singapore businesses, capped at support for up to 4 digital transformation roles. Max Support Up to S$200,000 over 2 years Cap Support for up to 4 digital transformation roles ### On This Page ## Overview The Digital Leaders Programme (DLP) is an initiative by IMDA to help non-ICT companies with digital ambitions accelerate deeper digital transformation. It's intended for firms that are already somewhat digital and want to push further by building in-house digital capability (digital team, roles) and executing impactful digital/AI/tech initiatives. In 2025, IMDA is scaling up DLP to help 2,000 enterprises adopt AI, sharpen digital capabilities, and embed technology more deeply. ## Support Details #### Support Rate Up to S$200,000 support over 2 years for hiring up to 4 dedicated digital transformation manpower roles #### Cap 24-month project duration with ongoing multi-year structured support ### Project Duration & Scope Up to 24 months with potential for extended support and community engagement ## Eligibility Criteria - Non-ICT business entities registered and operating in Singapore - At least 30% local shareholding required (Singapore/PR) for non-ICT companies - Company should have implemented some digital projects already with sufficient ambition to go further - Financial strength and commitment to invest in digital transformation and sustain it - Senior management must be committed to digital transformation as core strategy - Digital maturity/track record - not for companies starting from zero but for digitally ambitious ones ### Supported Categories Empower: Training, leadership mindsets, workshops, discovery, strategic guidance Enable: Funding/support to build in-house digital teams (CTO/digital roles), developing roadmaps, executing digital projects Engage: Community, partnerships, access to tech partners, co-innovation networks, peer sharing ### Application Process 1 Expression of interest/application during IMDA enrolment/intake periods 2 Share digital ambition, current state, roadmap ideas, potential projects 3 Onboarding and assessment - IMDA/DLP team assesses readiness, ambition, viability, commitment 4 Workshops/discovery sessions to refine digital ambition/project ideas 5 Roadmap and planning - develop digital roadmap identifying focus areas (technology, operations, market, processes) 6 Implement capability building and recruitment - hire in-house digital team with DLP support 7 Conduct training, upskilling, mentoring for digital team and existing staff 8 Execute digital/AI projects that align with roadmap (data analytics, AI, automation, new digital services) 9 Ongoing support, engagement and refinement with continued coaching and community engagement 10 Graduation/scaling after 2 years with independent continuation of digital initiatives #### Processing Time Quarterly intake assessments, 24-month programme duration with ongoing community engagement ### Project Duration & Completion Up to 24 months with potential for extended support and community engagement ### Best Practices for a Successful Application Start with clarity of ambition - define what digital transformation means for your business and expected value Have some baseline digital experience - DLP favors firms with existing digital footprint Prepare a credible roadmap showing how projects align, phased approach, expected metrics, sustainability Don't underestimate manpower aspect - hiring capable CTO/digital leads with domain + tech skills is critical Design impactful, measurable projects with clear KPIs (revenue uplift, cost reduction, productivity gain) Balance quick wins vs long bets - include shorter turnaround projects while planning strategic initiatives Engage tech partners/consultants wisely but ensure knowledge transfers internally Show leadership commitment - senior management must visibly champion transformation Be flexible and iterative - build in feedback loops and adjustments for technology projects Think about sustainability beyond DLP support - ensure digital team and systems are maintained post-program Document everything centrally - project plans, progress reports, metrics, lessons learned ### Sample Use Cases & Scenarios Building in-house digital teams with CTO and specialized digital roles Implementing AI adoption projects with guidance and pilot environments Developing data analytics capabilities and automation systems Creating new digital services and value streams Success story: EtonHouse hired CTO, revamped systems, integrated digital platforms, and automated processes through DLP ### Additional Information Recent Enhancements (2025 Onward): In September 2025, IMDA announced enhanced DLP push to support 2,000 local enterprises in harnessing AI and deeper digital transformation. The enhancements emphasize three pillars: • Uplift leadership mindset through workshops, playbooks, awareness • Instill confidence/capability to deliver AI projects via tech guidance, pilot projects, hands-on execution • Build internal competencies via funding support for hiring digital teams and operationalising AI/tech initiatives Enhanced AI Focus: Under recent enhancements, there's stronger emphasis on supporting AI adoption - helping enterprises deploy AI with guidance, find use cases, and scale. IMDA provides more structured modules and curated support including modular training, coaching, sandbox/pilot environments. Three-Pronged Approach Structure: • Empower: Training, leadership mindsets, workshops, discovery, strategic guidance • Enable: Funding/support to build in-house digital teams, developing roadmaps, executing digital projects • Engage: Community, partnerships, access to tech partners, co-innovation networks, peer sharing DLP is positioned as foundation/backbone for companies to become Digital Leaders and anchor further transformation, especially leveraging AI. The programme offers ongoing community engagement, tech partner matchmaking, and peer learning opportunities beyond the initial 24-month support period. ## Contact Information Official Website Email: info@imda.gov.sg Phone: +65 6211 0888 ## Frequently Asked Questions The Digital Leaders Programme (DLP) is an initiative by IMDA to help non-ICT companies with digital ambitions accelerate deeper digital transformation. It's intended for firms that are already somewhat digital and want to push further by building in-house digital capability (digital team, roles) and executing impactful digital/AI/tech initiatives. In 2025, IMDA is scaling up DLP to help 2,000 enterprises adopt AI, sharpen digital capabilities, and embed technology more deeply. Non-ICT business entities registered and operating in Singapore. At least 30% local shareholding required (Singapore/PR) for non-ICT companies. Company should have implemented some digital projects already with sufficient ambition to go further. Financial strength and commitment to invest in digital transformation and sustain it. Senior management must be committed to digital transformation as core strategy. The Digital Leaders Programme (DLP) provides Up to S$200,000 over 2 years funding support, capped at Support for up to 4 digital transformation roles. Up to S$200,000 support over 2 years for hiring up to 4 dedicated digital transformation manpower roles Expression of interest/application during IMDA enrolment/intake periods. Share digital ambition, current state, roadmap ideas, potential projects. Onboarding and assessment - IMDA/DLP team assesses readiness, ambition, viability, commitment. Workshops/discovery sessions to refine digital ambition/project ideas. Roadmap and planning - develop digital roadmap identifying focus areas (technology, operations, market, processes). Implement capability building and recruitment - hire in-house digital team with DLP support. Conduct training, upskilling, mentoring for digital team and existing staff. Execute digital/AI projects that align with roadmap (data analytics, AI, automation, new digital services). Ongoing support, engagement and refinement with continued coaching and community engagement. Graduation/scaling after 2 years with independent continuation of digital initiatives. Visit the official portal at https://www.imda.gov.sg/how-we-can-help/digital-leaders-programme The Digital Leaders Programme (DLP) is administered by Infocomm Media Development Authority. You can contact them at info@imda.gov.sg or +65 6211 0888. Where Volty fits ## For businesses that answer customers on WhatsApp Volty is Voltade's WhatsApp AI agent builder. A business trains its own agent on its SOPs, products and brand voice, and the agent answers enquiries on the business's own WhatsApp number, then takes the booking, logs the order or updates the record in the tools the business already runs. Volty starts at S$199 a month on the Plus plan, with unlimited seats. Volty is sold under Voltade AI Solutions, a PSG Pre-Approved Solution, so eligible Singapore SMEs can receive up to 50% PSG support on it. Talk to Volty to start a 7-day trial: Volty interviews your team and drafts its own instructions, and you read them before anything is live. Talk to Volty ## Other Relevant Grants Explore additional funding opportunities that might complement this grant NTUC Company Training Committee (CTC) Grant · Up to 70% of qualifying costs support, No fixed dollar cap (assessed per project, typically project-based) · Market Readiness Assistance (MRA) · Up to 50% support, S$100,000 per company per new overseas market · Business Improvement Fund (BIF) · Up to 70% for SMEs, 50% for non-SMEs support, Project-based evaluation ## Links - [NTUC Company Training Committee (CTC) GrantUp to 70% of qualifying costs support, No fixed dollar cap (assessed per project, typically project-based)](https://voltade.com/sg/grants/ctc-grant) - [Market Readiness Assistance (MRA)Up to 50% support, S$100,000 per company per new overseas market](https://voltade.com/sg/grants/mra-grant) - [Business Improvement Fund (BIF)Up to 70% for SMEs, 50% for non-SMEs support, Project-based evaluation](https://voltade.com/sg/grants/bif-grant)